ADVERTISING

Digital Advertising

Make meaningful impressions and trigger connections with the right users at the right time, with digital advertising units that can run across ad multiple formats and devices. Standard and rich media units allow you to get your message in front of targeted audiences.

Download more info

Rich Media & Native Ads

High impact ad formats allow you to drive engagement and awareness of your brand and messaging. Using videos, photos, social media and animation, these highly engaging units offer a seamless, attention-grabbing way to tell brand and product stories.

Download more info

Sponsorships

Go beyond the banner.  Build stronger and deeper relationships with audiences through ongoing exposure opportunities. Annual site sponsorships offer multiple and daily branding and awareness, thought leadership and lead generation.

Download more info

Ad Types

View specifications for all available ad types.

Learn More
DIRECT MARKETING

Smart Reach

Expand your reach across just about every industry with the Penton master file. Leverage all the comprehensive data across verticals to reach those critical to your marketing initiatives. Can include: Direct Marketing, Audience Extension, Display Ad Network, Co-Registration, Web Targeting or other Services.

Download more info

Audience Extension

Audience Extension enables you to advertise on both Penton, as well as thousands of other top business sites, including some of the most recognized, respected and visited business, news, local markets, specialty topics, and broadcast media sites.

Download more info

Account-Based Marketing

Engage decision makers at companies of interest in an efficient, scalable means to generate targeted account leads.

Download more info

Web Target

Web Target is a web-based business intelligence product that enables marketers to identify, target and nurture business decision makers early in the sales cycle. By utilizing proprietary programming and algorithms, Web Target aggregates billions of points of data across 125 Penton sites in Penton’s five core sectors, and across the Internet.

Download more info
CONTENT

Custom Content

Build brand credibility and educate buyers with relevant content that moves a prospect toward a purchase. Our built-in process for gathering, creating and distributing valuable and compelling content allows you to attract and engages clearly defined target audiences.

Download more info

eBooks/Digital Magazines

Featuring rich content, eBooks and Digital Magazines are employed to establish you as an authority in your industry. Added to our site or yours, they are a great way to bring in new traffic and generate leads.

Download more info

Content Channels

Align your products and services with an established industry brand to create brand awareness and position your company as a thought leader in the industry. Penton content channels give you exclusive share of voice (competitor-free environment) surrounding a relevant topic for your target audience.

Download more info

White Papers

Establish subject matter expertise and thought leadership while driving high quality leads. White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.

Download more info

InfoCenters

InfoCenters provide a persistent online destination to showcase assets, information and messages that will engage audiences.

Download more info

Infographics

Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. Adding infographics to your content strategy helps build awareness around your brand, drives traffic to your website and encourages social sharing of your content.

Download more info

eNewsletters

Highly engaging editorial content that we market to Penton audiences. Keeping your target customer/market in mind, we deliver useful information that educates and informs in a competitive-free environment and generates new business for your company.

Download more info

Essential Guides

Essential Guides enable your company to provide valuable content to your buyers in a manner that positions your company as a thought leader. Powerful content without the pitch!

Download more info

Top 10 Cards

Top 10 Cards are brief, punchy pieces that provide a series of tips or steps that help your customers solve a problem or guide them in a buying decision.

Download more info

Tech Advisor

Gain exclusive sponsorship for a specific topic in one of our Tech Advisors that provide IT pros with highly-focused curated content.

Download more info

Video Blog

Take your blog to the next level with video blogging.

Download more info
LEAD PROGRAMS

Webinars

Your best prospects are individuals who are actively looking for solutions and education – the key principle that makes webinars so successful. Our webinars are a cost-effective way to generate a large number of leads and align your company with industry experts.

Download more info

Webchat

Live 30-minute, moderated Webchat event for reaching channel professionals at our Channel Directions Live event and post event exposure.

Download more info

Podcasts

Be a part of our regularly scheduled Podcasts where industry experts discuss key topics, trends and industry challenges.

Download more info

Web Targeting

Engage prospects based on online purchasing research and interest.

Download more info

Account-Based Marketing

Engage decision makers at companies of interest in an efficient, scalable means to generate targeted account leads.

Download more info

Targeted Lead Engagement Program

A 4-touch nurturing program to expand information from generated leads and gather insights into customer intent and readiness to purchase. The Targeted Lead Engagement Program also helps accelerate leads through the sales funnel.

Download more info

Lead Lifecycling

Generating leads is only half the battle – you need to find ways to continue the conversations and help those leads move closer to a decision. Lead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.

Download more info

Content Syndication Lead Touch

Leverage a 3-touch nurturing program that promotes lead quality more than lead quantity. The Content Syndication Lead Touch Program keeps the conversation going by generating interesting and engaging contacts.

Download more info

Asset Syndication

You provide the assets and we will write custom email marketing promotions to deliver quality buyers who are interested in your messages.

Download more info

Lead Scoring, Reporting

Leverage lead scoring in conjunction with your lead generation programs.

Download more info
EVENTS

Webinars

Webinars are a turnkey, cost-effective way to deliver in-depth technical information to a large, geographically diverse audience of design engineers. Our state-of-the-art webinars provide dynamic multimedia platforms to increase brand awareness, educate prospects about product capabilities, or reinforce a company’s industry expertise.

Download more info

In Person Events

Make a lasting impression by networking with your current and potential clients in person. Bringing people together for educational learning creates an open and receptive environment for new product and service information and gives attendees an opportunity to interact with your products and services in a more memorable way.

Download more info

Virtual Events

Virtual events bring buyers into an interactive environment that provides education, opportunities for networking, and interaction with providers of valued products and services—all online.

Download more info
RESEARCH

Custom Research

Our expertise in research has helped clients introduce new products, increase company awareness and brand preference, gain a competitive edge in their respective markets, and find new products to drive growth.

Download more info

Strategic Insights Study

This is a custom-designed service that creates an actionable marketing plan out of audience-centered research. A team of analysts use business intelligence to drive confident marketing programs that align messaging, content and media channels.

Download more info

Market Research

Penton’s Market Research team adheres to the highest standards in market research, and conducts hundreds of custom, proprietary research studies each year for manufacturers, suppliers and service providers in a wide variety of industries.

Download more info

Online Focus Groups

Online focus groups give you an affordable option to gain realtime qualitative feedback.

Download more info