ADVERTISING

Digital Advertising

Make meaningful impressions and trigger connections with the right users at the right time, with digital advertising units that can run across ad multiple formats and devices. Standard and rich media units allow you to get your message in front of targeted audiences.

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Rich Media & Native Ads

High impact ad formats allow you to drive engagement and awareness of your brand and messaging. Using videos, photos, social media and animation, these highly engaging units offer a seamless, attention-grabbing way to tell brand and product stories.

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Sponsorships

Go beyond the banner.  Build stronger and deeper relationships with audiences through ongoing exposure opportunities. Annual site sponsorships offer multiple and daily branding and awareness, thought leadership and lead generation.

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Ad Types

View specifications for all available ad types.

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DIRECT MARKETING

Smart Reach

Expand your reach across just about every industry with the Penton master file. Leverage all the comprehensive data across verticals to reach those critical to your marketing initiatives. Can include: Direct Marketing, Audience Extension, Display Ad Network, Co-Registration, Web Targeting or other Services.

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Audience Extension

Audience Extension enables you to advertise on both Penton, as well as thousands of other top business sites, including some of the most recognized, respected and visited business, news, local markets, specialty topics, and broadcast media sites.

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Account-Based Marketing

Engage decision makers at companies of interest in an efficient, scalable means to generate targeted account leads.

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Web Target

Web Target is a web-based business intelligence product that enables marketers to identify, target and nurture business decision makers early in the sales cycle. By utilizing proprietary programming and algorithms, Web Target aggregates billions of points of data across 125 Penton sites in Penton’s five core sectors, and across the Internet.

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CONTENT

Content Channels

Align your products and services with an established industry brand to create brand awareness and position your company as a thought leader in the industry. Penton content channels give you exclusive share of voice (competitor-free environment) surrounding a relevant topic for your target audience.

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Content Engagement Center

Establish subject matter expertise around a topic to generate & nurture leads

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Content Surround

Deep dive content + engaging formats to surround your target audience

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Custom Content

Build brand credibility and educate buyers with relevant content that moves a prospect toward a purchase. Our built-in process for gathering, creating and distributing valuable and compelling content allows you to attract and engages clearly defined target audiences.

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eBooks/Digital Magazines

Featuring rich content, eBooks and Digital Magazines are employed to establish you as an authority in your industry. Added to our site or yours, they are a great way to bring in new traffic and generate leads.

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Explainer Videos

Short video segments for focused, effective messaging.

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eNewsletters

Highly engaging editorial content that we market to Penton audiences. Keeping your target customer/market in mind, we deliver useful information that educates and informs in a competitive-free environment and generates new business for your company.

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Essential Guides

Essential Guides enable your company to provide valuable content to your buyers in a manner that positions your company as a thought leader. Powerful content without the pitch!

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InfoCenters

InfoCenters provide a persistent online destination to showcase assets, information and messages that will engage audiences.

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Infographics

Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. Adding infographics to your content strategy helps build awareness around your brand, drives traffic to your website and encourages social sharing of your content.

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Tech Advisor

Gain exclusive sponsorship for a specific topic in one of our Tech Advisors that provide IT pros with highly-focused curated content.

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Top 10 Cards

Top 10 Cards are brief, punchy pieces that provide a series of tips or steps that help your customers solve a problem or guide them in a buying decision.

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Video Blog

Take your blog to the next level with video blogging.

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White Papers

Establish subject matter expertise and thought leadership while driving high quality leads. White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.

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White Paper / StoryScape

Turn your thought leadership content into an immersive experience with StoryScape.

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LEAD PROGRAMS

Webinars

Your best prospects are individuals who are actively looking for solutions and education – the key principle that makes webinars so successful. Our webinars are a cost-effective way to generate a large number of leads and align your company with industry experts.

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Webchat

Live 30-minute, moderated Webchat event for reaching channel professionals at our Channel Directions Live event and post event exposure.

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Podcasts

Be a part of our regularly scheduled Podcasts where industry experts discuss key topics, trends and industry challenges.

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Web Targeting

Engage prospects based on online purchasing research and interest.

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Account-Based Marketing

Engage decision makers at companies of interest in an efficient, scalable means to generate targeted account leads.

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Targeted Lead Engagement Program

A 4-touch nurturing program to expand information from generated leads and gather insights into customer intent and readiness to purchase. The Targeted Lead Engagement Program also helps accelerate leads through the sales funnel.

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Lead Lifecycling

Generating leads is only half the battle – you need to find ways to continue the conversations and help those leads move closer to a decision. Lead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.

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Content Syndication Lead Touch

Leverage a 3-touch nurturing program that promotes lead quality more than lead quantity. The Content Syndication Lead Touch Program keeps the conversation going by generating interesting and engaging contacts.

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Asset Syndication

You provide the assets and we will write custom email marketing promotions to deliver quality buyers who are interested in your messages.

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Lead Scoring, Reporting

Leverage lead scoring in conjunction with your lead generation programs.

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EVENTS

Webinars

Webinars are a turnkey, cost-effective way to deliver in-depth technical information to a large, geographically diverse audience of design engineers. Our state-of-the-art webinars provide dynamic multimedia platforms to increase brand awareness, educate prospects about product capabilities, or reinforce a company’s industry expertise.

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In Person Events

Make a lasting impression by networking with your current and potential clients in person. Bringing people together for educational learning creates an open and receptive environment for new product and service information and gives attendees an opportunity to interact with your products and services in a more memorable way.

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Virtual Events

Virtual events bring buyers into an interactive environment that provides education, opportunities for networking, and interaction with providers of valued products and services—all online.

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Facebook Live

Live video interview from Informa events broadcast via sponsor’s Facebook page.

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RESEARCH

Custom Research

Our expertise in research has helped clients introduce new products, increase company awareness and brand preference, gain a competitive edge in their respective markets, and find new products to drive growth.

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Strategic Insights Study

This is a custom-designed service that creates an actionable marketing plan out of audience-centered research. A team of analysts use business intelligence to drive confident marketing programs that align messaging, content and media channels.

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Market Research

Penton’s Market Research team adheres to the highest standards in market research, and conducts hundreds of custom, proprietary research studies each year for manufacturers, suppliers and service providers in a wide variety of industries.

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Online Focus Groups

Online focus groups give you an affordable option to gain realtime qualitative feedback.

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State of Research

Market research + intelligent insight to engage your target audience

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TRAINING

Think Tank

We created Channel Directions Think Tank to advance the interests of business professionals who work for or on behalf of organizations that provide information and communications technology (ICT) solutions to end customers. With a bias toward action, the Think Tank will pursue research, thought leadership and advocacy among other things to influence opinion and promote causes important to channel professionals.

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Direct Sales Manager

This virtual course is designed to help Channel Sales and District Managers most effectively leverage the power of their partner base, and offer data and insights for a more profitable, more effective and ultimately more successful partner base. This 2 part series is delivered via Webcast with a live Q&A with the expert Channel Analyst.

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Executive Product Management

This virtual forum is about increasing product awareness and partnership within the channel community. We will demonstrate the important role the product community plays; and assist the product and channel groups with providing on-target, channel ready products, services, and initiatives by helping them communicate the worldwide channel considerations for executing successful products and launches. This 2 part series is delivered via Webcast with a live Q&A with the expert Channel Analyst

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CAM Training

This set of CAM Tracks is the industry standard for effective channel management skills – going beyond the idea of simply ”selling through partners” to a new level of professionalism. Curriculum includes 3 separate tracks for increacredibility; establishing a culture of accountability; generating a plan for partner investments; prioritizing partner resourcessing levels of skill development. Key topics in these tracks include building executive; recruiting new partners; and more.

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Channel Sales Lead Engagement

This forum will help everyone who is charged with partner sales & marketing to convert leads into real revenue results. Learn to avoid the common mistakes that almost every channel sales organization make when calling on partners. We will provide solid action plans for partner lead engagement at every level of the sales process. Both Channel Sales & Marketing will gain insights and strategy to engage partner leads and follow up for optimal results. Forum includes 2-60 min sessions.

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E-LEARNING

E-Learning

Our online eLearning portal provides deep-dive, hands-on professional development education on cutting edge enterprise technologies and solutions from the best minds in the business.  Take advantage of expanding your knowledge in technology and channel business best practices, or leverage our platform to educate audiences on your specific expertise areas.  Provide your educational materials to those who are looking for thought leadership from the leading vendors in the world.

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